Brand

Keerayla is New Zealand's New milk's brand of infant milk powder and has been registered with the national milk powder formula. Keerayla was officially launched into the Chinese market in June 2013 and New milk has been certified by the China National Accreditation and Certification Commission. Based on this research, New Zealand's New milk company has repositioned its supply chain management and production processes, establishing New milk's natural pastures in Auckland, New Zealand, in accordance with EU standards.

Product Features

☆Fresh milk is stored in vacuum tanks at a constant temperature of 4 degrees, transported to the factory within 1 hour and processed into powder within 24 hours using a wet and dry mixing process to lock in freshness and nutrition.

☆The professional nutrition team has carefully developed the OPO formula according to the Chinese baby's constitution and lifestyle, with high quality lactoferrin and a combination of probiotics.

☆Keerayla Platinum range of infant formulae for babies aged 0-3 years.

Brand strength

Advanced production line

　　The production environment of Keerayla is monitored by video throughout the whole process, using a fully automated unmanned production mode, completing the processing and packaging of milk powder on a single production line, ensuring the original import from New Zealand and also effectively reducing secondary contamination.

　　The production environment has a GMP level of 100,000 and implements a pharmaceutical-grade regulatory system that strictly monitors raw materials, personnel, facilities and equipment, the production process, packaging and transportation, and quality control. Each can of milk powder is subject to 12 testing procedures and 103 quality tests, with layers of control.

Perfect after-sales service

　　Keerayla has established a comprehensive after-sales service system, with one can and one code, so that products can be traced throughout the whole process, and the exact time of production, delivery to China, arrival at port, customs clearance, etc. and the relevant certificates can be found at a glance. The company has established a call centre to provide "one-to-one" accurate service and a 400 hotline to solve consumers' queries about parenting and products, which really improves the customer service of Keerayla and creates a better brand image.

Brand philosophy: pure nutrition, superior growth

Source from Baidu Encyclopedia Entry