Brand

Zespri, a marketing company entrusted to New Zealand kiwi farmers, is the leading brand in the global kiwi market, selling approximately 100 million cases of kiwi fruit to over seventy countries and territories worldwide each year, with a 30% share of the global kiwi market, and China being the largest consumer market for Zespri in the world.

Brand story

The New Zealand kiwi fruit had already established a reputation for its exhilaratingly sweet flavour and quality, and in 1996 the New Zealand kiwi industry decided to create its own brand for its own fruit, a brand name under which the world could choose the best quality kiwi fruit.

The idea was that the new brand had to have some meaning, not only in words but also in the way that people would quickly associate the quality of the kiwi fruit with bringing it to life in their daily lives.

The message had to capture the spirit in one word, so it had to be an attractive word with no negative connotations, a word that stood out, portrayed the essence of the New Zealand Kiwi and could become a trademark that would be marketed worldwide.

As a result, a new name was created through a computer arrangement! All the required word forms and connotations were entered into the program and the new word ZESPRI™ was born like a newborn baby.

Many people think that ZESPRI™ is a contraction created by prefixing many words, but it is not. This brand, which identifies the world's finest kiwis, was created by a computer!

In short, ZESPRI™ New Zealand kiwis bring life to you!

Product Features

Zespri sells two types of kiwi fruit in China: Zespri Sungold and Zespri Green, with Zespri Sungold selling for slightly more than Zespri Green.

According to a sample survey conducted by the Analysis and Testing Centre of the Beijing Institute of Nutritional Sources, New Zealand kiwis can have 6-8 times the nutritional density of apples, three times the vitamin C content of oranges and twice the dietary fibre content of pineapples at the same weight. As a low sugar fruit, New Zealand kiwis have a glycaemic index of 38, making them both highly nutritious and low in sugar, and can be consumed in moderation by diabetics.

Research by Lynley Drummond, a nutritionist at Drummond Food Science Consulting in New Zealand, found that kiwi fruit is rich in dietary fibre, vitamins, minerals and certain bioactive ingredients, which can improve the function of the gastrointestinal tract. The kiwi enzymes and dietary fibre contained in kiwi fruit have a stimulating effect on digestive function and increase the microflora in the intestine, which is beneficial for improving intestinal and overall health.

Source from Baidu Encyclopedia Entry